Business Plan

The Problem
Making your own playlist can be hard: some songs last too long, other people try to change the song, there's a pause between songs, etc. Other websites with music may make you stop for ads or limit your song choices. When you are throwing a party or just looking for a study playlist, wouldn't it be nice to have a DJ right there with you? Also, how do you know where the best DJs or live performers are playing when you're looking for a show?


Our Goals

1. Create a hassle-free site for people to stream music by local DJs and performers.

2. Raise awareness and attendance at bars with live entertainment.

3. Create a platform for DJs to share their music and become more well-known in Columbus.

The Solution

We will offer a site that bars, DJs and live entertainers can register for that lists what Columbus bars will have live entertainment each night along with details for that bar (age restrictions, specials, cover charges, etc.). Users can also stream the live music to their computer or mobile device.

Research:

We will conduct interviews with bar owners/managers, as well as DJs, and administer surveys among students at Ohio State.

How did we agree upon this idea?

Anthony is a promoter for bars in the downtown Columbus area, so he wanted to create a way to encourage students to get away from campus and explore new places. We thought DJs and live performers have a large following and could help raise this awareness. This is also an idea that we haven't seen anywhere else (besides radio).

Potential Competitors

Barspot.TV, Pandora, FratBeats.com

Target Audience

We are targeting Ohio State students, especially those that are plugged in to the music scene and follow local DJs.

Personas

The Partier - OSU student that enjoys going out any night of the week
The Music Junkie - They love listening to music during any activity (study, party, workout, etc.)

The Groupie - Follows DJ’s to whatever bar or show they are at