New Charter

Business Goals

We will offer the website to all bars for a monthly rate at a price that is affordable to them, as well as DJs that may switch venues often. When the site is established, we will sell advertisements to bars and related products (speakers, headphones, etc.) that will not interrupt the music (at the start of the playlist, displayed on screen).

Website Goals
The goal of our website is be an easy to use navigational platform that provides a variety of new, upbeat, fresh music. We ideally would like to provide all useful information that could apply to our audience and draw their attention to new bars and DJs.

User Tasks
This website will be free to users but will cost DJs and bars that are interested in registering. People that use our website are likely to use it to find out information to decide what bars to go to that night based off the entertainment. Our website will answer the basic questions about those bars. Our users will most likely stream live music to their personal devices. This has a high value because it is a never ending stream of music the will blend well together, be advertisement free, and offers new music and mixes to the audience.

Differentiators
Some DJs and performers promote themselves or the bar promotes them, but we would compile all of this information into one place. No one site lists all of the bars and live performances or offers the option to stream the music. The advertisements on our site would not be disruptive of the music and there are no commercials. It will be audience's first choice because they can get more information with less work and new beats.

Audience/Behavior
Our site appeals to male and female students between the ages of 18-25. Demographics and socioeconomic status will vary. Most will exhibit the behavior of going to bars or clubs. Others will be avid music listeners that may stream the music for their own party or just personal enjoyment. They will come to our site to find a lot of information quickly and efficiently or for a change up in their musical selection for the evening.